In this episode, we went all the way to New York to spend a day with Joe Wormworth, the owner of Roots Rolloff
a fast-growing dumpster rental company that’s making serious moves in the waste industry. What started as a one-truck operation just a few months ago has quickly turned into a business with multiple drivers, consistent routes, and a growing customer base.
But what makes Joe’s story stand out isn’t just the speed of his growth — it’s the mindset behind it. He’s proof that success in this business doesn’t come from luck or perfect timing. It comes from putting your head down, learning as you go, and making it happen.
A Day in the Life
The video opens on a typical morning for Joe — the kind of day most people in the dumpster rental business know well. It’s early, the truck’s running, and jobs are already lined up.
There’s no glamor in it, but that’s exactly what makes it real. Joe’s out there every day loading, hauling, and keeping customers happy. You can see the pride he takes in his trucks, his routes, and the people who rely on his service.
He talks about how it all started with just one truck. At first, it was long days, late nights, and learning from mistakes. But instead of waiting for things to get easier, he leaned into the grind. Within five months, he’d added a second truck, hired two drivers, and tripled his production — all while keeping his focus on what matters most: doing the job right and treating people right.
The Growth Mindset
What’s refreshing about Joe’s story is how simple his philosophy is. There’s no secret formula, no fancy marketing pitch. He just kept showing up.
Joe explains that when you’re running your own dumpster business, every day counts. “You have to stay consistent,” he says. “Even when it’s slow, even when things break, you just keep going.”
That consistency is what helped him scale. By focusing on reliability — answering calls, showing up when promised, and delivering clean, dependable equipment — his reputation spread fast. Customers came back. Word of mouth grew. And before long, he had more work than one truck could handle.
Adding a second truck was a big step, but Joe approached it with the same steady mindset. He didn’t rush; he planned. He found the right people to drive, made sure his equipment was ready, and built up enough business to keep both trucks busy.
That kind of growth doesn’t happen by accident. It’s the result of intention, effort, and a willingness to take the next step even when it feels uncomfortable.
Tips for Growing Your Dumpster Rental Leads
In the video, Joe also shares a few insights on what’s worked for him when it comes to generating leads and keeping his phone ringing.
He talks about how important it is to make yourself easy to find — whether that’s through Google Ads, Facebook Marketplace, or local word of mouth. When someone needs a dumpster, they’re not going to search for long. You want your business to be the one that shows up first and answers fast.
Joe keeps things simple. His focus is on providing quick responses and dependable service. “People just want someone they can count on,” he says. “If you answer the phone and get them taken care of, they’ll call you again next time.”
That’s the kind of real-world advice that doesn’t come from theory — it comes from being out there every day, running routes, and talking to customers.
Building Something Bigger
Watching Joe’s operation in action, it’s clear that his growth isn’t just about adding trucks. It’s about building something sustainable. He’s investing in good people, maintaining his equipment, and building relationships with contractors, homeowners, and businesses in his area.
He’s also realistic about the challenges. There are long days, breakdowns, and plenty of moments when things don’t go according to plan. But through it all, his mindset stays the same: keep moving forward.
As Joe puts it, “You can’t let one bad day throw you off. You just fix it and get back to work.”
That simple, steady mentality is what separates those who talk about starting a business from those who actually build one.
A Message to Anyone Thinking About Starting
At the end of the video, Joe’s story leaves one message that hits home: he’s no different than anyone else.
He didn’t come from a background in waste management or business ownership. He just decided to go for it — and then backed that decision with hard work.
“Anyone can do it,” he says. “You just have to make up your mind and put in the effort.”
That’s what makes this story so relatable. Joe’s not trying to impress anyone or make it sound easy. He’s just showing what’s possible when you commit and follow through.
The Takeaway
Joe’s journey with Roots Rolloff is more than just a success story — it’s a reminder that real growth comes from consistency, effort, and staying focused on the customer.
From one truck to two in five months, two drivers, and tripled production — that kind of progress doesn’t happen overnight. It happens one load, one phone call, one good decision at a time.
If you’re in the dumpster business or thinking about getting started, Joe’s story is proof that it’s possible to build something from the ground up — and that you don’t need to have everything figured out before you start.
Because, as Joe shows, success isn’t about being different. It’s about deciding to make it happen.
Ready to Build Your Own Story?
Joe’s success didn’t happen by chance — it happened because he had the right mindset and the right equipment to back it up. If you’re ready to take the next step in your dumpster rental business, we’re here to help make it happen.
At Quality Truck & Equipment, every hooklift truck we build is designed with operators like Joe in mind — dependable, easy to maintain, and ready to work from day one. Whether you’re starting your first route or adding your fifth truck, we’ll help you find the setup that fits your business and your goals.
